Monday 15 November 2010

My brief

I hope to produce a dark, gritty and emotionally captivating alternative rock music video. I believe the music video that I am going to produce would be best suited for online consumption as this would give me more creative freedom. This would mean that my music video would not have to completely conform to the stereotypical alternative rock music video which mainstream audiences have been conditioned to expect.

I believe that online distribution is a beneficial consumption method that will increase my artist’s exposure especially when considering the ever rising popularity of video streaming websites such as you tube who (according to a youth music survey commissioned by Marakesh Records in 2008) has soared into pole position (38%) as the default website that 16-24 year olds turn to for checking out new artists.

Notably, I believe that the notion of producing a music video that is directed towards on line consumption is both realistic and practical when considering my time and budget restraints.

1 comment:

Mr P said...

Detailed brief, should inform a good production. Move along with planning, storyboarding etc as soon as possible.

Also, just noticed a spelling error in your 'chosen artist' post. Should be 'Goodwin's ideas' rather than Godwin's ideas.'