Audience research (my questionnaire)

I decided to use a paper-based questionnaire as a means of collecting data regarding the expectations, demands, opinions and preferences of my target audience (individuals who consume alternative rock music videos). I felt that this method of data collection was the most appropriate as it would generate quantitative data which is objective and is therefore easy to analyse. My decision to employ a paper-based questionnaire as opposed to an online poll (achieved through a website like www.polljunkie.com) lies in the fact that my peers who chose to carry out online polls received limited responses after a reasonable period of time. As a result, I deemed a paper-based questionnaire, where I have full control of the number of responses generated within a set time period of my choice was both more practical and productive.

My questionnaire can be seen below:

Alternative rock music video questionnaire

Please answer the following questions by circling your preferred response.

1. Would you watch an alternative rock music video?

A. Yes
B. No

2. How far do you agree with the following statement: “alternative rock music videos are a tired/dead art form”?

A. Strongly agree
B. Agree
C. Disagree
D. Strongly disagree

3. Why do you watch alternative rock music videos?

A. Escapism ( I want to loose myself in the emotional journey of the song)

B. Personal identification ( I relate to the lyrics of the song and therefore find the music video therapeutic)

C. I have faith in the artiest/band that I listen to and therefore believe they will create a music video which I will find interesting

D. Self realisation (by exploring the themes of the music video I am able to better understand myself as a person)

4. Which one of the following criticisms do you believe are the most relevant to alternative rock music videos?

A. They are boring/predictable

B. They lack a narrative/ the narrative is not effectively communicated

C. They are not depth-filled enough to warrant multiple views


D. They do not successfully capture the atmosphere of the song

5. What style would you prefer an alternative rock music video to consist of?

A. An abstract/atmospheric
B. Narrative driven
C. A combination of the above
D. Performance-based

6. Which one of the following narratives do you feel are the most typical of alternative rock music videos?

A. A narrative which follows a tortured lover as they experience emotional turmoil as they long for their love

B. A narrative which depicts an act or acts of rebellion

C. An uplifting narrative

D. A narrative which depicts an individual being lost in society

7. What mise en scene elements would you most expect to be incorporated into an alternative rock music video?

A. The presence of guitars
B. The employment of dark imagery
C. The presence of dim atmospheric lighting
D. Symbolism

8. Which one of the following is your preferred location for an alternative rock music video?

A. A rural setting
B. An indoor setting
C. A urban setting
D. Multiple locations