Wednesday 30 March 2011

Ancillary task - digipak and front cover

Say It Isn't So ?- digipak



I wanted to focus on the emotions of the song and I felt the screen shots (anguished close ups of my artist) from my music video would convey the extremity of emotions (anger, desperation and frustration) that are synonymous with alternative rock music videos. These screen shots were originally manipulated for my music video by altering the colour of the shots, where I made them darker and more shadow infested so that they symbolically reflect the bleakness of my protagonist’s present turmoil and isolation. For my digipak, I further manipulated these screen shots by cropping these shots in order to eliminate any unnecessary mis en scene elements as well as further manipulating the colour by increasing the blacks and decreasing the saturation, thus creating my desired atmosphere.

Say It Isn't So - My front cover

My research highlighted that most alternative rock cd covers are simply designed and often allude to, or summarise the themes of the album. For example Linkin Parks 2007 album :"Minutes to Midnight" (see below) featured sillouettes of the band standing on rocks which faced the sea.




The above use of sillouettes symbolically communicates to the audience that the band are trying to re-establish themselves, as in the four years in between their last album and this release, they have developed their musical style. This album saw the band deviate from their neo-metal origins and experiment with elements of alternative rock. The vastness of the sea connotes that the bands artistic boundaries are as limitless as the sea.

I decided to design a simple album cover which captured the spectrum of emotions that the album will focus on. I purposely placed the albums title close to my artists mouth, in order create the impression that it is being spoken by him.





















Monday 28 March 2011

Ancillary task - Magazine advert

Please note that you can enlarge my magazine advertisement by clicking on it with your mouse.



I took additional photos in which I got my artist to adopt various poses. These photos were then manipulated by cropping and by adjusting the colour balance so that they appeared more atmospheric.

I decided to incorporate multiple photos of my artist in the advert, as I felt this would increase his exposure to the public and ultimately help in establishing him as a brand, thus fulfilling one of Goodwin’s identified principles.

I also decided to use a red font, as it would provide a contrast with the rest of the advert (which is dark and mostly black), subsequently capturing the attention of the magazine readers.

I also included reviews of the album as I thought this would prove a persuasive marketing decision as the reviews help establish the album as an appealing product.

Tuesday 22 March 2011

Tuesday 15 March 2011

The final cut of my music video

The final cut of my music video can be viewed by clicking here


For best looking results please adjust the video resolution to 720P (although this takes considerably more time to stream).